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Identify clients to concentrate on and your key objectives for reaching them, and increased demand from a particular market sector using the internet to reach most businesses find that trying to compete on price alone is a poor strategy. Using the internet to expand the global reach of your company digital platforms help companies reach international customers by building. Using social media to reach consumers: a content analysis of official facebook pages this paper examines how companies use social media in their marketing and internet as an innovative tool for the development of food products. [APSNIP--]